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zigzag x BSH: A New Partnership for the Bosch Brand

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|
6 Nov 2026

We’re starting a new partnership with BSH Home Appliances Group for the Bosch brand.


Together, we’ll be working on the future of digital product experiences, new interaction models, and AI-first experiences.

Thank you to Franz Vilsmeier, Oliver Lenk, and the wider BSH team for the trust, openness, and constructive exchange throughout the process. The whole zigzag team is looking forward to building what comes next together.

More to come.
https://www.bsh-group.com/

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